Impressive for her insights connecting the economies of commerce, finance, and tech, PYMNTS.COM founder and CEO Karen Webster hunts under the radar to issue daily news and analysis, positioning her website as the premier source of “what's next.” Karen advises business leaders plus Wall Street with timely truths on AI, the digital economy, and growth opportunities from frictionless dynamics—explained as the elimination of transaction costs, especially hidden fees. More than fintech, Karen's talent for forecasting trends stems from sharp attention to user behavior, with her finger on the pulse across multiple industries.
Karen offered her take on AI and its major impact on market dynamics:
If search was organized around queries, AI is organized around intent. AI platforms do not just surface options; they frame the decision itself. In the Prompt Economy, AI agents act for millions of consumers and enterprises hunting in margins everywhere, all the time. These users are effectively telling software to look for other people's margins and to reclaim that value as their own.
As an expert on breakthrough innovations from both emerging and established players, Karen's perspectives on macro shifts move fast. Further, she is flexible shifting her own point of view based on new tech and trends. For example, Karen now touts the need for business to adapt to AI prompt super-agent platforms driving market dynamics, vs all-in-one super apps as curated daily life platforms, like Uber or WeChat. The shift centers on decision making priorities—from corporate-driven influence to consumer-driven intent.
Named one of LinkedIn's leading voices, Karen's warm and approachable style blends with her broad expertise to capture group attention while easily navigating diverse topics. Unlike other experts who keep top revelations behind the curtain, Karen openly shares her wisdom both online and in person, with new reveals based on breaking news and original analysis. Everyone can learn from Karen—she is a favorite with audiences in all settings.
Keywords: digital commerce, B2B, eCommerce, Retail, Data, Consumer Goods, digital media, finance, economy, COVID-19, pandemic