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Karen Webster

  • CEO of PYMNTS.com, leading fintech news and analysis resource
  • CEO of Market Platform Dynamics, business solutions driving innovation
  • Expert in the Connected Economy, including commerce, technology, digital media, and cryptocurrency

About

Impressive for her insights connecting the economies of commerce, finance, and tech, PYMNTS.COM founder and CEO Karen Webster hunts under the radar to issue daily news and analysis, positioning her website as the premier source of “what's next.” Karen advises business leaders plus Wall Street with timely truths on AI, the digital economy, and growth opportunities from frictionless dynamics—explained as the elimination of transaction costs, especially hidden fees. More than fintech, Karen's talent for forecasting trends stems from sharp attention to user behavior, with her finger on the pulse across multiple industries.

Karen offered her take on AI and its major impact on market dynamics:

If search was organized around queries, AI is organized around intent. AI platforms do not just surface options; they frame the decision itself. In the Prompt Economy, AI agents act for millions of consumers and enterprises hunting in margins everywhere, all the time. These users are effectively telling software to look for other people's margins and to reclaim that value as their own.

As an expert on breakthrough innovations from both emerging and established players, Karen's perspectives on macro shifts move fast. Further, she is flexible shifting her own point of view based on new tech and trends. For example, Karen now touts the need for business to adapt to AI prompt super-agent platforms driving market dynamics, vs all-in-one super apps as curated daily life platforms, like Uber or WeChat. The shift centers on decision making priorities—from corporate-driven influence to consumer-driven intent.

Named one of LinkedIn's leading voices, Karen's warm and approachable style blends with her broad expertise to capture group attention while easily navigating diverse topics. Unlike other experts who keep top revelations behind the curtain, Karen openly shares her wisdom both online and in person, with new reveals based on breaking news and original analysis. Everyone can learn from Karen—she is a favorite with audiences in all settings.

News

Topics

  • AI Powers the “Prompt” Economy. Karen delves into the requirements of the Prompt Economy, with AI agents acting for millions of customers as chief personal assistants while framing decisions and reallocating work. Karen poses valuable contrasts between browser search and AI platforms: search is organized around queries, compared to AI and its thrust driven by user intent. These differences generate major implications for commerce, since AI sits upstream from all-in-one digital experiences or corporate curated platforms. Firms need to pivot practices and rethink digital tools and technology. Karen shows how to navigate the rapid changes in customer dynamics, with insights into opportunities to fit the new focus on upstream planning.
  • Successful Enterprise Growth in the New Digital Era. In this highly informative presentation Karen offers ten exclusive megatrends as a framework for understanding the customer expectations driving enterprise growth in the new digital economy. By highlighting power shifts, tech tools, and user actions, Karen underscores the requirements of the rapidly evolving ecosystem, including new building blocks to stay relevant. As an example, Karen points out the shift to AI structurally represents one of the most consequential changes in digital behavior since the rise of mobile. Her overall message: the next digital era won't be won by adding features to yesterday's experiences, but by redesigning who does the work and where decisions get made.
  • Managing Consumer Expectations Against Shifting Ecosystems. The digital ecosystem has irrevocably changed the roles of daily retail and finance. Business must shift to fulfill expectations of today's consumer, who is leveraging AI to generate final choices with fewer steps. In this presentation, Karen explores this evolution of consumers, including ways companies can meet customer expectations in the new AI-first framework.

Keywords: digital commerce, B2B, eCommerce, Retail, Data, Consumer Goods, digital media, finance, economy, COVID-19, pandemic

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