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Karen Webster

  • CEO of Market Platform Dynamics
  • CEO of
  • Innovation Advocate


As digital commerce transforms the way we shop and do business, entrepreneur Karen Webster is reinventing the way all companies engage and share essential information about payments and eCommerce. As the visionary CEO of, a powerful B2B platform, she has built the premier source of information for “What's Next” in both the payments and eCommerce industry. With thousands of C-suite and VP level executives turning to daily for insight and resources, the platform is home to an audience of the most valuable leaders in the industry.

Considered one of the world's leading experts on emerging payments, Karen has successfully founded and launched several ventures in the loyalty, digital, social commerce, and media sectors. With, she has created the world's largest connected economy media platform. Through data analysis and measuring frameworks, she provides an in-depth understanding of the innovation that's reshaping the payments and commerce landscape.

For Karen, innovators and disruptors are key players in this space as they identify, ignite, and monetize innovation. With COVID-19 the most important discontinuity in our lifetime, consumers are flocking online to shop more than ever, whether they are buying retail goods, groceries, or food for delivery. Karen speaks on this new world order where sellers and businesses can thrive in a digital environment depending on their readiness to adapt to changes in market conditions and the evolving needs of customers.

As CEO of Market Platform Dynamics, Karen also works extensively with innovative CEOs and executives across the connected economy ecosystem—from payments, financial services, mobile, B2B, digital media, and technology sectors. She also serves on the boards of a number of emerging companies, helping innovators develop and implement business strategies that drive market adoption for products and services.

Recognized as an industry thought leader, Karen is an in-demand keynote speaker and a prolific writer who publishes a weekly column on Named one of LinkedIn's leading voices, she has 180,000 followers who regularly read and comment on her work. Karen is a graduate of Johns Hopkins University where she also developed and taught graduate-level coursework on B2B marketing.

A passionate philanthropist and fundraiser, Karen is co-founder of twoAM (Two Women on A Mission) which raises awareness and funds for innovative breast and ovarian cancer research. She has also launched “Living Conversations,” a web-based community of breast cancer survivors, which was profiled on The Today Show.



  • The Connected Economy. The combination of smartphones and apps has changed how we shop, how we pay, connect with people, discover and consume information, work, how we bank and even how we are paid. In this Connected Economy, firms need to pivot their business and marketing practices to reflect the new status quo by using digital tools and technology to fill the funnel, shorten the sales cycle, and close business. In this highly informative presentation Karen provides a framework for understanding this digital-first world by examining eight pillars, each representing a building block of the global digital economy, as she outlines the opportunities these connected ecosystems offer all industries and organizations.
  • Consumer Expectations as Seen Through the Payment Lens. The digital ecosystem has irrevocably changed and the roles of retail, financial institutions and fintechs. They need to adapt to fulfill the new expectations of today’s consumer — the digital shifter — who is creating shopping experiences using a mobile device, apps to order and pay ahead, and choosing the merchants who can support these newfound, digital-first preferences. In this presentation, Karen explores this evolution of consumers, providing action steps on how companies can meet their customers’ expectations in their different, digital-first shopping experience.

Keywords: digital commerce, B2B, eCommerce, Retail, Data, Consumer Goods, digital media, finance, economy, COVID-19, pandemic

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