COVID-19: What are people speaking about during the global crisis? Speakers for COVID-19


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Charles H. Green

  • Trusted Advisor and Trust-Based Selling

Now, more than ever, trust relationships are essential to the way we do business. In fact, the level of trust in business relationships, whether internal with employees and colleagues or external with clients and partners, may be the single greatest determinant of success.

And Charles H. Green knows trust.

Considered the pre-eminent thought leader and author of Trusted Advisor (20th anniversary edition, February 2021), Charles has built a decades-long career out of showing leading businesses and organizations how to be trusted advisors. As founder and CEO of Trusted Advisor Associates, he works with Fortune 500 and Fortune 100 global companies to optimize their growth, emphasizing, “Trust is the one truly sustainable competitive advantage in business.”

Charles is passionate about sharing his experience with organizations eager to develop successful professional relationships with customers, clients, and colleagues that will lead to growth and profitability. He demonstrates that in changing our mindsets regarding fundamental principles of how we work with others, we can transform business relationships in actionable and measurable ways.

In his customized sessions, Charles offers tips, tools, and skills that are intensely practical and tangible, aimed at such outcomes as maximizing team potential, improving partnerships, fostering brand loyalty, and increasing sales—all serving to increase top line growth and bottom line profitability. Charles delivers both real-life examples, cogent insights, and the necessary tools to help you and your teams become trusted advisors to their clients, customers and other stakeholders. Conveying a comfortable, authentic style, he makes a “soft” subject easy to grasp, providing results based not only on research but consistent with common sense.

As a consultant, Charles has worked with a range of industries, including consulting, accounting, law, technology, commercial lending, private wealth management, corporate staff functions, defense, pharmaceuticals, and oil. He has written articles for Harvard Business Review, Directorship Magazine, Management Consulting News, CPA Journal, American Lawyer, Investments and Wealth Monitor, and Commercial Lending Review.

Charles is co-author of the groundbreaking The Trusted Advisor, widely considered the leading work on advisory relationships of all types. He also applied trust to the business development function in the critically-acclaimed Trust-Based Selling. He takes on leadership in his The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust.

He earned an MBA from Harvard and an undergraduate degree in Philosophy from Columbia and (where he also drove an NYC taxi part-time).

Keywords: building relationships, trust, competitive advantage, profitability, leadership, change management, change, communication, trust-based selling

Book Charles H. Green